What is UX Design and Why is Important


What is UX?

UX stands for User Experience. And when we say “user experience”, we’re referring to: what, when, where, why, and how someone uses a product—as well as who that person is. So: what, when, where, why, how, and who, these cover the user experience of a product, which is pretty much everything that affects a user’s interaction with that product.

UX Designers

A UX Designer is who designs those interactions. Of course it’s not all about the user’s needs, UX Designers need to take into account a business’s needs as well. It’s no use having a product that people love, if it doesn’t help a business achieve its goals, that’s not a product, that’s a side project. A UX Designer aims for that sweet spot where user needs and business needs overlap. A UX Designer follows what’s called a user-centred design process, using  a set of tools and techniques to take the user’s needs into account at every stage of the product’s lifecycle.

Why You Should Care

You’re probably doing some of this already. User-centred design is a process, which means it’s practically scientific. 
Another reason is that It’s not that hard, especially for people who are already technically inclined. And the best one, it’s fun! This stuff is fascinating! A career as a UX Designer is interesting, it’s challenging, it’s rewarding, it pays well, and there’s a very low barrier to entry. UX Design is the design behind the visuals. 

User experience is something that should be an integral part of the design process, from early concepts to the final product. We have that part covered, contact us today!

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