Posts tagged Marketing
Strategies for Growing Your Business

Growth Strategies

If you're not busy growing your business, your competitors are busy growing theirs. To keep your business competitive, creating and following a growth strategy is imperative for the 21st century entrepreneur. Growth encompasses many areas of business. As you assess which areas of your business are ripe for expansion, consider our list of growth strategy areas.

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Grow Your Food & Drink Business

Quality Tools Matters

For any delicious dish, cocktail, or food product, quality tools matter. They make preparation and presentation easier, quicker, and more impactful. The same is true when it comes to creating a beautiful online presence, something we have been passionate about since the beginning. As more customers visit a restaurant’s website before dining there, it’s even more important to stand out online. So, there are powerful ways to get customers trying your culinary creations.

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Online Marketing for Your Website

Advertise Through Your Website

The internet has opened up a whole new world of marketing that didn’t exist before. Your website can attract new business by using a whole host of low cost marketing techniques. You may think of the advantages of a website in terms of advertising and publicity for your business. The costs of having a business website are actually quite low. The ongoing costs are minimal, but the potential return on investment could be quite significant. Think of your business website in terms of advertising for your business and you’ll be more likely to see the value.

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You need a Website. It's not the 20th Century

Before - The 20th Century

Back in the day, marketing a small business was an exhausting, time-consuming task. There was no internet and the turnaround times lasted forever. You had to do a lot of legwork and sink funds into advertising to let people know you were in the community.  In the blink of an eye we find ourselves in the middle of second decade of the 21st century, a lifetime away from a world we left 15 years ago. Whether you are a private business, a public company, a charity or not for profit, you are facing the realization that your old business model is no longer enough. It may still work; but barely.

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