Get More Customers with a Website
A Wider Reach
The most obvious advantage of a business website is the potential for reaching a wider audience. The internet is used by literally millions of people, all of them are looking for something and some of them might be looking for you. More than 2.4 billion people use the internet every day, and some 90% of those have purchased something, or contacted a company, online in the last 12 months. So by not having a website, you will be missing out on a big piece of the pie. Building a website for your business will mean you could potentially reach these otherwise unreachable customers.
Your business might be local, but you might have the potential to sell your products or services to a wider market, whether it be people in the next town, the nation as a whole or even the international market. Data shows that internet shopping is still on the rise, so taking your business online will potentially allow you to take advantage of the growth and expand your business. Even if you have no intention of using a business website to sell, you still might want to let customers know about your business. People commonly research businesses online before actually visiting the business location. So having a well designed website will help encourage them to come and visit you or be able to find your business in the first place.
If you're running an old-school company, your audience is limited to the people who happen to know where your store is. Maybe they drive by it every day, maybe they've heard of you through your cold calls, advertisements or Yellow Pages listings. But that's a narrow customer base that comprises people who are probably in a fairly limited geographic area.
Stay ahead of your audience’s needs.
Keep your website up to date by making sure that promotions, specials and product inventory are always current. Contact information, particularly your phone number, should be placed on the front page as well as a dedicated page easily accessible through the navigation bar. And finally, you can easily assist your potential clients with directions with a map, along with parking instructions.
Start to grow your client list right now, contact us today and let's start together creating your website.