For many companies hosting an event means tweeting out the day and time, maybe throwing up a Facebook post to tell people when the event is happening, and then it’s back to the chaos and stress of planning the event.
You’ve built up your Facebook likes and Twitter followers. You’ve been circled on Google+ and you’ve got people following your pin boards on Pinterest. You’re building relationships and engaging on social media, and you’re thinking it may be time to take it to the next level.
Social selling is a growing trend, according to Google Trends, since it first started appearing in 2012. Here are 8 steps to get your business into social selling:
Today one of the biggest demands of every business is having a social media presence. And a social media studio can help ensure that for a business.
Social media is strengthening brands and companies for those who use it wisely. Users could be individuals, the company itself or a hired social media managing studio. Having a social media presence helps a brand remain active on all social media platforms like Facebook, Twitter, LinkedIn, and others.
Now more than ever, social media is providing businesses with the platform, exposure and increasingly visual opportunity to create, promote and validate branding. But although it seems all easy, you need yo be careful because the most creative social media branding campaigns can crumble with one poorly timed post.
Just because you aren’t a big Yelp or Facebook fan in your personal life doesn’t mean that you should feel intimidated when it comes to taking advantage of these online platforms for your business.
By utilizing the knowledge and messaging you already have, taking advantage of the available free (and affordable) options out there, and thinking of your social audience as a resource instead of a hungry crowd, you can definitely boost your social engagement.
Website? Facebook Page? Google+ Page? LinkedIn profile? Instagram?Today you have many choices about how to get a presence online. It comes down to what is most effective for YOUR business’ goals. Here the pros and cons of website versus social media.
Social media has been everywhere and for businesses to be successful these days, creating a social media strategy is a must. And for almost everything they do, they need to follow a process that integrates social media in it. Web design is no different when it comes to this.
Food trucks have become a culinary boom over the past couple of years. And this is due in part to the emergence of social media.
Mobile businesses need a way of alerting customers to their locations and social media is a perfect tool for that. It allows customers and fans to both figuratively and literally follow the businesses to each of their stops.
But it’s not necessarily as easy as signing up and posting your location the day of an event. Food trucks and other mobile businesses have to carefully manage their presence on social media, perhaps even more carefully than other types of businesses.
If your business depends upon online traffic, you should know. More than half of digital traffic online now comes from mobile devices and through mobile apps. Tablets combined now account for more than 6o percent of all online traffic up from 50 percent a year ago. And 51 percent of that traffic is driven by mobile apps (like those for digital radio such as Pandora or Spotify, digital messaging like WhatsApp or Viber and social apps like Facebook and Twitter.)
We’ve all heard about the importance of social media marketing. But if you think good social media eliminates the need for a great product, great customer service or other traditional marketing, think again.
No matter what your ideas are, we want to provide you with the tools to present them in a beautiful way. That’s why we’re excited to share with you this useful tool: Chart Blocks. Whether you're a non-profit organization, a financial or political blogger, or just really like graphs and stats, Chart Blocks allow you to present your data in an effective and attractive way.
We find it thrilling to see the number of items being sold by our clients increase month after month. As your business grows faster, the ability to quickly understand your business and its performance is crucial. In order to provide more insight into your business, we can help you to use these tools in your website
A real photography downer is shooting an entire session, thinking you really nailed it, only to discover in hindsight that you had the wrong camera setting the entire time. Before you begin the session, always take a quick look to see that you are on the right setting track.
Our aim is to provide photographers, artists, and other creative professionals a better way to present their work online. We are here to help you build the right website no matter what is your area of expertise.
One of the most important roles of a web designer is to create a website that maximizes opportunities for conversions. After all, websites always have a business goal, whether that’s making direct sales, building a prospect list, or something in between. Ensuring the site offers a great user experience and a clear path to conversions is essential. Designers and UX practitioners who keep this goal in mind help their clients and themselves.
If you're not busy growing your business, your competitors are busy growing theirs. To keep your business competitive, creating and following a growth strategy is imperative for the 21st century entrepreneur. Growth encompasses many areas of business. As you assess which areas of your business are ripe for expansion, consider our list of growth strategy areas.
UX stands for User Experience. And when we say “user experience”, we’re referring to: what, when, where, why, and how someone uses a product—as well as who that person is. So: what, when, where, why, how, and who, these cover the user experience of a product, which is pretty much everything that affects a user’s interaction with that product.
When it comes to online shopping, convenience is everything. That’s why you need to make available in your website all the tools to make people choose you. You can let your customers make purchases on your website with a single tap or click if you use Apple Pay in your Online Store.
With analytics and metrics, merchants can access visual reporting and unlock deeper insights into their business, identifying opportunities for growth. This tools that can be available through your website is of undoubted value to know your customers, website visitors and to be able to make the right decisions, always thinking about the growth of the business.
One of the biggest benefits of using a brochure to promote your business is that it will help you to introduce your business to a whole new audience. A brochure lays out what you do and how a new customer can benefit from the services that you offer. Instead of wasting money on ineffective advertising methods, you can utilize the power that comes along with having quality brochures for your business. And nothing better than having it online, so why spend on inefficient paper when your website can give you that and much more.
For any delicious dish, cocktail, or food product, quality tools matter. They make preparation and presentation easier, quicker, and more impactful. The same is true when it comes to creating a beautiful online presence, something we have been passionate about since the beginning. As more customers visit a restaurant’s website before dining there, it’s even more important to stand out online. So, there are powerful ways to get customers trying your culinary creations.
The internet has opened up a whole new world of marketing that didn’t exist before. Your website can attract new business by using a whole host of low cost marketing techniques. You may think of the advantages of a website in terms of advertising and publicity for your business. The costs of having a business website are actually quite low. The ongoing costs are minimal, but the potential return on investment could be quite significant. Think of your business website in terms of advertising for your business and you’ll be more likely to see the value.
Back in the day, marketing a small business was an exhausting, time-consuming task. There was no internet and the turnaround times lasted forever. You had to do a lot of legwork and sink funds into advertising to let people know you were in the community. In the blink of an eye we find ourselves in the middle of second decade of the 21st century, a lifetime away from a world we left 15 years ago. Whether you are a private business, a public company, a charity or not for profit, you are facing the realization that your old business model is no longer enough. It may still work; but barely.
Lighting is a crucial component in every kind of photography. If you want to produce top photo shoots, you have to know the science of lights and understand which light is best for which style. Near or far lights, natural or enhanced, diffused or reflected – you’ll need to know their impact to make conscious choices as a professional and an artist.
It's return customers who are going to keep you in business for the long run. That's Business 101. Your website can help you create relationships and turn your viewers into loyal customers. In a world where your competitors are only a click away, customer loyalty really is the new marketing. Today’s customers have access to an endless amount of information about your business, and research shows that they’re ready and willing to stop dating around and stick with companies who go above and beyond to create a fantastic customer experience.
The most obvious advantage of a business website is the potential for reaching a wider audience. The internet is used by literally millions of people, all of them are looking for something and some of them might be looking for you. More than 2.4 billion people use the internet every day, and some 90% of those have purchased something, or contacted a company, online in the last 12 months. So by not having a website, you will be missing out on a big piece of the pie. Building a website for your business will mean you could potentially reach these otherwise unreachable customers.
Through your Website you can see what percentage of your viewers buy something, how long they stay on the site and who signs up for email lists and newsletters, among other things. Fine-tune your site based on customer analysis, and you'll really take your business to the next level.
No matter what industry you’re in, your website is one of your business’ biggest assets. With the right strategy, design and content, you can use your online space to attract your ideal customers, establish credibility and crucially, convert visitors into buyers and raving fans and once you have them your website is a crucial tool to communicate with them.
It doesn't have to be fancy to be effective but it has to work perfect in every device. At the very least, listing your address, phone, store hours and directions will instantly simplify the lives of your potential customers. Without a mobile ready website, consumers would have to call you to learn these things and for today's consumers that a complete waste of time.